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This widely used acronym that can refer to many things. Simply defined, CRM is: Any program or process that helps a business to better understand and retain customers. NETnack
founder Share Reeves defines the benefits of CRM in her article,
"CRM is Filling the Gaps Between Customer Service, Sales
and Marketing." Read
it at
CRMGuru.com
or at Seattle24x7.com From CIO.com Customer Relationship Management is a strategy to learn more about customers' needs and behaviors in order to develop stronger relationships with them. CRM brings together lots of information abut customers, sales, marketing effectiveness, responsiveness and market trends. The idea is that CRM helps business uses people process and technology to gain insight into the behavior of customers and the value of those customers. If it works as hoped, a business can provide better customer service, simplify marketing and sales process, discover new customers, increase customer revenues. Take a look at our services, solutions and case studies and see how NETnack can help you hit your 'customer relationship' targets dead center. Grow your business with NETnack services, contact us. Services | Solutions | About Us | Case Studies | Contact Us | Resources | Home ©2003 NETnack. All rights reserved.
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